Instagram is another photo and video sharing social networking service owned by Facebook. As it has announced in June 2018, it has reached 1 billion users milestone. And also Instagram has been a very powerful platform in terms of business marketing.
How can I earn from Instagram?
Instagram does not pay you directly based on your followers or popularity, but there are other ways by which one can make a good income. Here are the ways to make a new beginning of getting paid.
(1) Influencer
According to the Forbes report, the micro-influencers with 2k to 100k followers are charging 137$ to 258$ per post. And the influencers having more than 100k followers, their rate starts from 400$ per post.
But, the question is What is influence marketing and how can I be an influencer?
Let’s understand it in the simplest way, one Instagram user has a good number of followers and his theme of the post is specific like fitness, cooking, traveling or about animals. He is passionate about his niche and he is posting about that regularly. And he is getting a good response from the audience.
In another side, one brand is spending money on marketing. The television advertisement marketing or ad poster marketing would be costly to them. At this time they can find the person who has good followers in specific content that is related to the brand’s product. Then it would be better and effective to advertise in front of the targeted audience. The brand will consult that Instagram user and pay them for posting ads for that brand. That Instagram user is now influencer.
How can I found those brands?
You can directly contact them but it is less effective another way you can register your account on influencers marketplace, where your chances of getting brand and being discovered are raised. Influencer’s marketplace is the place where both influencers and brands are gathered.
Those sites are as below.
· Shoutcart
There are no criteria for followers. Sell a ‘shout-outs’ to audience behalf of the brands.
· Fohr Card:
Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach for brands shopping around for a partnership. You also get access to a list of brands and their wants, so you can take the initiative to reach out too.
· Grapevine:
There is a criterion of 5k followers to work with minded brands.
· Crowd Tap:
It is suitable for the smaller audience. But it is available only in the US.
· indaHash:
You need to post images with specified hashtags to get paid. There is a criterion of 700 engaged followers.
(2) Affiliate marketing
The most preferred and best way is affiliate marketing. Attach affiliate link with post and take a commission at every purchase.
• Shareasale
• CJ affiliate
• Amazon associates
Are the best networks, The Amazon associates is easy to use but its commission rate is low. But it is the best option for a beginner.
What if you have just signed up into Instagram and don’t have followers still you can earn without having any niche and followers.
Here one can do two things parallel, (1) learn to grow followers and (2) provide services of Instagram
Those are mentioned below
(3) Post and Instagram story designing
The people who have good followers and due to some reason they might not be able to design their post for their Instagram account. You can offer them service by designing post for their niche. Design post for a specific niche and sell them to Instagram users. There are the users who are spending minimum 1$ to 5$ per post designing.
How can I find them?
You can contact them directly or use freelancing websites like Fiverr. Make sure you receive your payment direct to your bank account if possible instead of Fiverr.
Fiverr takes 1$ commission at every 5$ transaction. In addition, Paypal takes a commission of 2.9% that is 0.42$ at the end of calculation 3.58$ that is you are getting after 2 weeks from the completion of work.
Canva is the best website, where one can design almost every type of designs from facebook page to flyers and banners.
(4) Instagram account handling
after growing up your account, now you have experience and strategies of getting more followers. You can help others to grow their account, but not free.
people are spending up to 60-60$ to their profile and instagram page.
people are spending up to 60-60$ to their profile and instagram page.
How to gain more followers on Instagram?
Before gaining the followers, one has to identify the niche. There are two ways of creating a business account.
(1) Niche
in the niche type of account, you have to find out the best topic to post about. The topic should be related to your passion or hobby. Because you can find the best content to post when you have a passion for that topic. It is possible to represent the same topic in a magnificent way. So this is the reason for finding relevant niche instead of finding the best, popular niche on Google. Because Google does not know your skill and passion, maybe its answer would be proper but you might be unable to find good content and the end your efforts would not working at all. These would be beneficial not only for Instagram but any platform wherever you want to establish your network.
(2) General
In general type of account, there is no limitation of a post; one can post about anything interesting and trending. Like celebrities
Now, coming to the point How to gain more followers?
This question will be raised from two people on those who are at beginning of Instagram marketing and second whose accounts are stuck. Not any increment in followers. The one mistake what people does that selection of wrong/irrelevant niche. If you do not know anything about the topic and started to post about its surface level content, How long will you entertain your followers?
Well, if you have gained good followers then there is no meaning of starting a new niche.
The points which are mentioned below are written after meticulous observation of really best accounts. These are the technical and legal ways to make your account perfect for getting followers.
The most common suggestion that people give and you already know is to post regularly at right time. Brilliant!
• Bio
Generally, people read your bio before following you. So the bio is the first impression on visitors. Bio must be attractive, sort and sweet.
Remember that you have just 150 characters to represent your brand in front of visitors. So it must be eye-catching and containing all important details.
Instagram does not allow you to line break in a bio.
Best way to write bio is to write it on WordPad or Microsoft word file as creative as you can. Then copy paste to bio.
Add a hashtag, link other profile using @ sign and also add affiliate link if you have.
• hashtag
The hashtag allows spreading your post to more people. It helps users to find all the post that have been posted using a hashtag. You can find relevant hashtag to your niche using websites like tag blender.
Remember Instagram allows 30 hashtags in a caption. But you can add another 30 hashtags on the comment. One can use two types of the hashtag (1) related to niche and (2) top 10 common hashtags. It can raise the popularity and followers.
Lots of hashtags in caption gives a bad impression but it can be eliminated by just moving away hashtags to down. Because Instagram reveals only the top few lines on the post.
After writing the caption use the series of symbols like dots, asterisk, dashes, etc. to move down the hashtags.
• Geocaption
Use geo-caption when you visit any public places. It helps users to find you when they visit the same place.
• CTA and collaboration
Call to action, encourage your audience to respond to your post. It helps to gain engagement rate of your profile. Use good CTA like ‘write your reviews on comment box’, ‘mention your favorite one in comment box ’. Create more collaboration with the audience. Give reply as early as possible to comments. Mention good comments. Arrange giveaway of your products it helps to expand the network.
• Follower’s benefit
Last but not least, after all the king of the social media is the audience. Always think about their benefits. If your niche is about fitness then give valuable tips like Best Diet plans if possible, weight loss tips, etc.
I hope this blog has been informative to you and thank you for reading it.
Keep earning with learning by reading.
