Twitter is a
powerful business tool (when used correctly). Twitter will help you get leads,
establish your brand in the market and establish communication with potential
customers. The only problem is that if you do not have subscribers, then you
cannot take advantage of all these benefits. and also checkout the another post on how to make money with twitter?
Twitter followers are not only an indicator of prestige, but
their number is not just numbers. They are of real value to your business. 36%
of entrepreneurs say they already get customers using Twitter.
This article will show you 50 free ways to get followers on
Twitter and take advantage of the benefits that Twitter provides. All of the
strategies listed below fall into one of the following 4 categories:
- Publishing content so seductive and / or informative that it is likely to retweet
- Subscribe to other users so that they become your subscribers
- Publish content so that the largest number of users notice it
- Effectively promote your Twitter account
Twitter has a great opportunity for paid advertising, which
is very effective for getting subscribers. But in this article we will consider
only free methods (due to the fact that the use of paid advertising is very
obvious). Don’t forget to add your best Twitter promotion features in the
comments on this article!
1. Subscribe to as many people as possible. Research shows
the relationship between the number of people you follow and who follow you.
2. Use tools like Hootsuite
and SproutSocial to schedule publications.
Regular publications increase responsiveness and visibility, thereby increasing
the number of subscribers.
3. Use Twiends to find
new users you can contact. When you sign up for the platform, other users with
similar interests will be able to find and subscribe to you.
4. Optimize your biography on Twitter. Users who want to
know more about you will inevitably go to this page. Make sure it looks
professional, contains complete information, and represents you and your
business in the best possible way.
5. Use links in tweets. Tweets with links retweet much more
often than tweets without links.
6. Use relevant words in your biography to rank in your
Twitter search. Be sure to include your city and region to attract local users.
7. Use relevant hashtags in your tweets. Hashtag tweets
provide at least 2 times greater response and help attract new subscribers who
are looking for these keywords.
8. Ask for retweets. Tweets, the text of which contains a
request for retweets, receive it 4 times more often.
9. Find people you know by uploading their email addresses
on Twitter. Most likely, they will subscribe to you. Especially if you know
each other in real life.
10. Add pictures to your tweets. Studies show that tweets
with images receive an 18% greater response than tweets without them.
11. Promote your Twitter account in your marketing
materials: on business cards, in brochures, on badges and, of course, on your
website.
bio photo
Add your photo to your profile
12. Add your photo to your profile, not your logo. No one
wants to follow a soulless brand. Using a personal photo, show that a real
person is behind your brand.
13. Use WordPress plugins to embed content blocks on your
website or blog. They are well-suited for visitors to your site to tweet your
content, showing it to more and more people and attracting new subscribers to
you.
14. Promote your Twitter account in your accounts on other
social networks. To achieve the greatest effect, mention in them about those
interesting discussions in which you are involved on Twitter.
15. Post on the weekend. A study by Dan Zarella shows that
brands get 17% more response on weekends than on weekdays.
16. Mention people in your tweets. When replying to someone
or mentioning a user, be sure to @ mention him. People are much more likely to
respond to tweets when you mention them by name.
17. Place the Follow button on your website or blog. Why not
make it easier for website visitors to find you on Twitter?
18. Post motivational and inspirational quotes. They are
very suitable for retweeting them.
19. Respond publicly when your answer may be useful to
everyone. Instead of directly answering the public question, share your
knowledge with everyone @ mentioning the person who asked this question.
20. In your guest posts, in the author information, post a
link to your @ Twitter account.
21. Listen to relevant conversations: Using a tool like
Social Mention, find out what other Twitter users are saying about your brand,
product, or industry. Participate in discussions or answer such questions (if
appropriate).
22. @ Mention influential users (if appropriate). This may
get their attention and they may follow you or even retweet your content.
23. Add tweets to your site’s content. Show particularly interesting
or popular tweets on your blog to get your site visitors to follow you on
Twitter.
24. Engage in Twitter chats. Chats are a great way to
interact with your customers (current and potential) at a deeper level.
Subscribe to those you meet in chat rooms and they will most likely subscribe
to you in response.
25. Attach an exciting tweet to the beginning of your issue.
When people watch your profile, show them the best of the best so that they
want to follow you.
26. Find new followers with Ignitwit. Choose topics that
interest you and get a list of users you should follow. They will even show you
who decided not to subscribe to you in return ... so you can unsubscribe from
those to whom you are not interested.
27. Ask your mailing list to follow you on Twitter. Let them
know about the interesting discussions, chats and topics that they can expect
by signing up for you.
28. First of all - help others, and only then - promote your
own materials. Become known as one who puts others interesting above your own
interests, and the number of your subscribers will naturally increase.
29. Use Twitter search to find users who share your
interests. Subscribe to them, respond to their content and expect them to
subscribe to you in return!
30. Participate in Follow Friday (#FF). Add new subscribers
regularly and recommend users that others should follow. Follow others and
connect users with each other - these are the key factors to ensure that the
number of your subscribers grows naturally.
31. Retweet influential people in your industry. But do not
just retweet, but read the content, understand it and express your attitude to
it in the retweet and add a useful note (if any).
32. Publish the same content several times. Moz estimates
the tweet's lifespan at 18 minutes. How many of your followers are on Twitter
in these 18 minutes? Tweet to your content several times in a day or two to
show them to as many of your audience as possible.
33. @ Mention users in your tweets by asking their opinions.
It is very difficult not to answer the question when they ask you!
34. Add the link to your Twitter profile to your other
social media profiles.
35. Always answer questions. This is not only a good manners
rule, but it also shows that you really listen to your audience and appreciate
it. And therefore - you deserve to subscribe to you!
36. Publish engaging, informative content. This should be
taken for granted, but I still highlight it in a separate paragraph. There is
nothing wrong with publishing what you ate for lunch, or your opinion on
politics or various insights about life. But without a core of valuable
relevant content, your twitter account will never gain users.
37. Use social proof that you are worthy to subscribe to
you. To do this, place a Follow button on your website or blog indicating the
number of current subscribers.
38. Tweet often, but not constantly. A Korean study shows
that a large number of tweets in a short period of time is one of the main
reasons why people unsubscribe.
39. Try tweeting between 1 p.m. and 3 p.m. when Twitter
traffic reaches its peak.
40. Retweets generously. People are pleased to know that you
not only listen, but also pass on the good news. The more you retweet, the more
likely you are to retweet. So - you get even more subscribers.
41. Add questions to your retweets (if possible) to increase
their visibility and response to them.
42. Post news relevant to your audience. News is one of the
types of content that receive the most retweets.
43. Regularly offer your subscribers exclusive coupons. 94%
of users subscribe to brands for discounts and promotions.
44. Do not buy fake subscribers! Although it may be tempting
to increase the number of your subscribers by paying for fake ones, they will
never bring any value to your business. In addition, if this is detected, then
your account may be blocked.
45. Use Folowerwonk to find new people who are worth
contacting, as well as to find out what your actions lead you to the most
subscribers.
46. Follow Twitter for those with whom you already have a
connection on LinkedIn.
47. Make sure you have a button for tweeting in every
article on your blog.
48. Do not concentrate on yourself. Tweets with a link to
themselves retweets much less often than those in which there is no such link.
49. Use Twitter cards to increase visibility and
responsiveness. Add a simple code to your site and every time someone tweetes
your content, an extended description that you set (images, videos, etc.) will
be displayed next to their tweet.
50. Use words like “you”, “twitter”, “please”, “retweet”
which are likely to lead to retweets. What words should be avoided in tweets?
“Game”, “I am going to”, “ahha”, “lol”.
If you’re seriously determined to increase the number of
followers on Twitter, then tip # 1 that I can give you: Regularly publish a
variety of useful and relevant content. Following this simple rule will be the
best way to get the maximum number of clicks, retweets and subscriptions. It is
not so difficult, and even a small business without a budget can develop
following this single rule.
What would you add to this list? How do you get Twitter
followers? Share in the comments!
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